MEET THE TEAM
Owner/ Platform Artist
Ash Fortis Owner /Stylist since 2011
At 23 Ash decided to pursue her passion for the hair industry. She excelled quickly, graduated with honors and went on to spend time at a high end salon apprenticing. While apprenticing Ash further developed her passions and skills of hair dressing. Ash took to heart the importance of professionalism and being a team player which has led to a great deal of her success. Over the course of her career she’s never stopped learning and dedicating her time to creating and fostering one of a kind experiences for her guests, Ash has never shied away from a challenge and that driving force has made her at the top of her game when it comes to transforming clients. Ash’s passion for her craft has given her national and international publications, award nominations, and she is recognized as an innovative trailblazer in the hair industry. Ash Fortis went on to help build and co create Pulp Riot hair care from the ground up as an original co creator/owner. Pulp Riot sold to Loreal and Ash Fortis continues to educate for Pulp Riot, and work closely with the company and its team. Being at the hight of her career Ash knew that she wanted to build a salon & spa that would bring her dreams of providing the best hair and skin care to our community. Her dream of creating an inclusive space where our team brings out the beauty in one another and our guests is why the Xo Culture is like none other. At Xo Ash is proud to inspire and foster Team work,Creativity,Professionalism, Collaboration, Education and Value to our team & Guests. When Ash is not behind the chair she is leading our team and growing our stylists and business. Ash also spends time sharing her knowledge digitally, as well as in salons, and on stages across the world. She is a proud Author of Hair to dye for Published May 2020 and loves spending time with her friends, family, pets and her community of bad ass’s.
Level 3 stylist/ Director of Edu
Influenced by the modern day individual, Jodi enjoys creating beautiful dual identity looks, that can be both classic and progressive. When she is not behind the chair she is photographing imagery for salon collections,fashion weeks, and continuing to further her education as well as educating others. Jodi has been dedicated over the last year and half with our company and has shown great skills and leadership which has made her an impactful mentor for our team.
Front Desk Manager
Brenda is a military spouse that recently moved to Virginia Beach from New Jersey where she previously worked in the corporate world for over 20 years. She decided to take the leap into the salon and spa industry during her transition to Virginia, as she enjoys being in an industry that helps people feel their best.
Whether it’s at the front desk welcoming our guests or assisting guests by guiding them through booking their appointments to fit their schedules, she always strives to do her best to accommodate them. Because of her work ethic, she never hesitates to adapt and be of service wherever she is needed at our salon.
In her free time, she enjoys spending time with her husband and their three doodle pups.
Level 2 Stylist
Rebecca is a creative, versatile and passionate hair stylists who has grown quickly since joining Xo.
Rebecca has been able to establish herself quickly as a successful level 2 stylist at XO Hair Lab. Rebecca was on the path towards a career in marketing in Richmond when she decided to pursue her true calling in the beauty Industry. She began her career at XO Hair Lab over two years ago where she completed her mentorship as Ash Fortis’s personal assistant. Rebecca is passionate about blondes, bold tones, large transformation & extensions.
Rebecca has a passion for cultivating a unique experience for each guest. Rebecca prides herself on her ability to draw inspiration from Richmond’s trendy vibe and the East Coast’s effortlessly chic style. This distinctive edge and natural skill led her to XO Hair Lab where she’s been serving up some beautiful transformations.
Carmela is currently a receptionist/assistant at XO Hair Lab. She currently goes to school part time at Rudy and Kelly. She loves to be creative and have fun on her free time and aspires to get behind the chair as soon as possible after graduating cosmetology school in 2022 by obtaining all the knowledge she is currently receiving both from school and her position at XO Hair Lab.
Level 1 Stylist
Elise is a level 1 stylist that has been licensed since 2019. She has had a passion for hair and the beauty industry since she got her very first doll And it has never really died since! She’s especially passionate about color and cut transformations/enhancements and seeing the happy faces of her clients when they are done. She also prides herself in hair integrity helping you achieve your dream hair from the inside out. You can see her work for yourself on Instagram at @EliseRomaine.beauty.
Level 2 Stylist
Megan Brown joins XO Hair Lab with over a decade of experience exercising her passion within the beauty industry for styling and color. As a graduate of the Paul Mitchell School, she trained at Vidal Sassoon for two years, where she specialized in classic color techniques. Megan was one of the original stylists at Drybar in Washington, D.C. While she excels in these areas, Megan’s passion is color formulating and special occasion styling; many of her clients were published in Weddings Unveiled, the Washingtonian, and Capital File. Megan’s clients have included many Congressional leaders and aides through the years. Megan recently moved to the Chesapeake area and joined the XO Hair Lab. Megan is excited to expand her clientele and showcase her creativity and talents with innovative color and industry techniques, providing signature looks for her clients.
Level 2 Stylist
Timothy Is a Hairstylist with over twelve years of experience In Cutting, Color And Styling. Originally From Nyc, Timothy is Trained and certified in Multiple color and cutting systems and Loves using his knowledge to create exactly what his guests envision when they are in his chair. Timothy enjoys working with editorial hair and diverse hair types which allows him to be a stylist for any client.
Level 3 Stylist
Catherine has over 5 years experience behind the chair and 3rd generation stylist, she gives a home grown feel to every service. She has a passion for transformations and collaborating with clients to bring out their most beautiful selves with every service. She is a seasoned colorist and is certified in hand tied, tape in, and other forms of extensions. From simplistic naturals to kaleidoscopic creations, Catherine is your go-to for a one of a kind experience.
Amanda is a tenured stylist of twelve years. She specializes in natural crafted blonding and styling ranging from balayage to curly cuts. Her classic aesthetic caters to a variety of styles. She is committed to continuing her education with the intention of being an educator herself. When Amanda is not providing the best experiences for her clients she is spending time with her husband and three beautiful boys.
Nona is an upcoming stylist who recently graduated from cosmetology school in December 2021. Her start in the hair industry was originally in dog grooming, where she found her passion for working with hair. After several years of grooming she decided to expand her skill set to the salon and spa industry. She is currently working as an assistant and front desk associate. She enjoys learning new techniques from all of our stylists at XO. She is also pursuing many of the educational opportunities that XO offers. She enjoys creative colors, blonding, and unique haircuts. Outside of work she enjoys video games, art, and horror movies.
Jenda is our Licensed Master Esthetician that completed her Masters Program at The Chrysm Institute of Esthetics.
She specializes in dermaplaning, chemical peels, brazilians and brows. She is passionate about personalizing each treatments and coming up with a game plan to meet your goals. She is always seeking ways to further her education and certificates in her field.
In her free time she enjoys spending time with her daughter, hiking, gardening & DIY projects.
Sarah is a hairstylist from TN that recently relocated to VA. She has been in the beauty industry for 4 years and has a passion with blondes and brunettes. Sarah loves traditional foils, balayage and color melts and love to add her artistry by taking into consideration your skin and eye color and what will compliment you best when giving her recommendations on color services. Sarah loves providing a safe and comfortable space and experience for her clientele.